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How To Design An Effective Mobile Survey
HOW TO MAKE A SUCCESSFUL MOBILE SURVEY From in-person, to paper and pencil, to online, those of us who have been in the market research industry for years have seen big changes in how surveys are...
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How to Maximize Market Share With Your New Product
Maximize Market Share With Actionable Insights from The Stevenson Market Simulator New products and services are the lifeblood of any company. As they are being developed, you’ll find that many...
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When is Agile Research Appropriate to Use vs Traditional Research?
In the past few years, we have found there is not a “one-size-fits-all” style when it comes to research. Choosing agile research versus traditional research can be difficult when you consider all the...
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CLT Study: Central Location Tests with Consumer Durables
CLT Study: Central Location Tests with Consumer Durables The Stevenson Company is very familiar with conducting Central Location Tests (CLT). We made our name conducting this type of study. A CLT study...
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5 Research Projects to Schedule in 2020
2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs (or, less likely, have...
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4 Best Ways To Increase Survey Respondent Engagement
“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping survey respondents engaged with your survey is almost as important as crafting excellent survey questions...
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7 Timeless Tips for Testing Electronic Surveys
You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents...
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Multivariate Analyses for Market Research
Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis...
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Help! What Determines How Much My Research Will Cost?
“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to learn it from, pricing can...
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Choosing the Right Sample Panel Vendor
We know that a study is only as good as the data it produces – garbage in, garbage out. One of the best ways to ensure you receive quality data is to assess the level of respondent quality provided by...
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Which Stat Test Should I Use?
T-Test? ANOVA? Chi-Square? Statistical analysis of survey results is a critical step that many armchair researchers overlook when conducting analysis. Since surveys typically involve collecting data...
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From Proposal to Final Product: Understanding the Research Process
I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research (or, if they have some experience, it was far in the past). Because...
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Statistical Testing: 6 Questions You Need To Ask First
Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and data, the more confusing...
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Six Times You Might Want to Choose A Research Supplier
SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and analyze the data...
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Mistakes You Might Be Making With Qualitative Research (and how to avoid them)
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research. Focus...
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8 Tips For Writing A Questionnaire
When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you won’t be able to collect...
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What Takes a Research Supplier’s Report From Good to Great
At the end of a study, you’ve ideally been given a report that is both thoughtful and full of actionable insights. Depending on your past experiences with research suppliers, you might not be familiar...
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5 Questions To Ask About B2B Research
When you think about market research, your default image may be that of researchers interacting with direct consumers- the end users who make that final product purchase. However, there are some...
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How to Use Consumer Data from Tracking Surveys
When diving into data analysis for your business, the sheer volume of data can be overwhelming. Having a better understanding of your data so you can identify how to target your consumer is essential....
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5 Major Ways Consumer Durables Studies Differ From CPG Studies
If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators or...
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