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Good, Fast, & Cheap – Pick Two
You’ve begun to narrow down your options for research providers, and now it’s time to make some real decisions on how to proceed with your market research project. Ideally, you want a comprehensive...
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7 Things Your Research Partner Wishes You Would Tell Them
As you build research partner relationships you’ll soon find that, just as in all other relationships in life, communication is key. The more open and honest the lines of communication are, the better...
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Qual Research Has a Role But It’s Not as a Replacement for Quant
Sometimes a client (or potential client) will reach out to us and tell us they’re interested in conducting qualitative research around a new-product idea, rebranding or some other brand issue....
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Understanding the Design and Function of Competitive Intelligence
Competitive intelligence is an ongoing process which identifies competitors and their actions to allow you to look at current and future market activities and respond accordingly. In a broad sense,...
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Using Historical Data to Look Forward
No one can predict the future. Despite the tools you use and however sophisticated the analysis they provide, what will come next remains elusive. When building a business plan, your company cannot...
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7 Reasons Your Research is Expensive… And What to Do About It
Conducting primary research should be a great experience, yielding results that can lead to great products, organizational change, and increased market share. However, one thing that all projects have...
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Moving Between Granular Data and Big Ideas
The business world is never idle. In any given minute of any given day, customers are buying the kinds of products and services you sell – and hopefully from you. We’ve written extensively on how...
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5 Major Ways Consumer Durables Studies Differ From CPG Studies
If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators or...
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How to Use Consumer Data from Tracking Surveys
When diving into data analysis for your business, the sheer volume of data can be overwhelming. Having a better understanding of your data so you can identify how to target your consumer is essential....
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5 Questions To Ask About B2B Research
When you think about market research, your default image may be that of researchers interacting with direct consumers- the end users who make that final product purchase. However, there are some...
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What Takes a Research Supplier’s Report From Good to Great
At the end of a study, you’ve ideally been given a report that is both thoughtful and full of actionable insights. Depending on your past experiences with research suppliers, you might not be familiar...
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8 Tips For Writing A Questionnaire
When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you won’t be able to collect...
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Mistakes You Might Be Making With Qualitative Research (and how to avoid them)
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research. Focus...
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Six Times You Might Want to Choose A Research Supplier
SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and analyze the data...
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Statistical Testing: 6 Questions You Need To Ask First
Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and data, the more confusing...
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From Proposal to Final Product: Understanding the Research Process
I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research (or, if they have some experience, it was far in the past). Because...
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Which Stat Test Should I Use?
T-Test? ANOVA? Chi-Square? Statistical analysis of survey results is a critical step that many armchair researchers overlook when conducting analysis. Since surveys typically involve collecting data...
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Choosing the Right Sample Panel Vendor
We know that a study is only as good as the data it produces – garbage in, garbage out. One of the best ways to ensure you receive quality data is to assess the level of respondent quality provided by...
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Help! What Determines How Much My Research Will Cost?
“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to learn it from, pricing can...
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Multivariate Analyses for Market Research
Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis...
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